Stop using a sales tool as your platform database.
Magnet CRM is a headless, API-first CRM engine. Define custom schemas, stream pipeline events in real time over Kafka, Redis or SQS, and embed customer data anywhere via React and Vue components - priced on entities and API calls rather than seats or contact volume.
Model complex B2B buyer journeys, recurring subscription contracts, and parent-child accounts via API.
Broadcast lead stage changes, contract signatures, and payment events directly to external microservices.
Plug-and-play synchronization with Twenty CRM open-source instances and proprietary data warehouses.
Engineered for engineering-led go-to-market teams.
Eliminate rigid CRM databases and vendor lock-in. Magnet CRM allows your engineering squad to embed high-performance CRM capabilities directly into your products.
Typed API Access
Auto-generated SDKs in TypeScript, Python, Go, and Rust with full OpenAPI 3.1 specifications.
Granular RBAC & Tenancy
Multi-tenant data isolation, field-level encryption at rest, and audit logs compliance for enterprise organizations.
CDC Change Streams
Continuous change data capture (CDC) streaming pipeline mutations to Snowflake, BigQuery, or Amazon Redshift.
Your CRM records are platform users, not sales leads. Stop being billed as if they were.
Legacy CRMs were built as UI-heavy databases for human reps, so they price on seats and contact volume. That breaks the moment your records are programmatic - workspaces, devices, subscriptions, KYC audits - written by services rather than typed in by a salesperson. Magnet CRM prices on what a headless engine actually consumes: active tracked entities and API operations, with seats included rather than metered.
Active tracked entities
Companies, accounts and any custom pipeline record you define. Growth in your data does not trigger a per-contact multiplier.
API and event calls
A published monthly quota per tier with linear overage rates, so a traffic spike costs a predictable amount instead of forcing a tier jump.
Seats are included
Engineering, product and sales ops all get access without hoarding logins. Scale includes 20 seats; Enterprise is unlimited.
A data engine, not another CRM interface.
Four different answers to “where does customer data live”. The distinction that matters for an engineering team is whether you are buying a user interface or an API.
| Salesforce / HubSpot | Attio | Twenty CRM | Magnet CRM | |
|---|---|---|---|---|
| Primary focus | Sales-rep interface | Modern UI with custom objects | Open-source self-hosted CRM | API-first headless data engine |
| Pricing metric | Per seat, plus contact-volume tiers | Per seat | Free licence, you carry hosting and DevOps | Flat base plus entities and API usage |
| Custom objects | Gated behind higher tiers | Included on mid and upper tiers | Open schema | Unlimited objects and relations from Builder up |
| Interface | Vendor UI | Vendor UI with configurable views | Vendor UI | Headless - embed via React and Vue components |
| Event streaming | Enterprise add-on | Webhooks | Webhooks | Native CDC with Kafka, Redis and SQS |
A 20-person team on Scale pays $179 / ₹8,999 a month, seats included. A per-seat CRM at Attio’s published $34-$119 per seat would be roughly $680-$2,380 a month for the same team.
Attio per-seat rates from its public pricing page, October 2026; the team total is arithmetic on 20 seats. Salesforce and HubSpot quote privately at enterprise tiers, so compare against your own renewal quote rather than a list price. Third-party pricing changes often.
Start free. Scale on usage, not headcount.
Flat monthly platform fee per tier - not per user. Annual billing charges 10 months up front.
Solo builders, prototyping and local development.
- 2,500 entities
- 50k API calls / mo
- 2 seats
- ✓Full REST and GraphQL access with playground
- ✓Up to 3 custom pipeline schemas
- ✓Webhook dispatcher, 5 endpoints
- ✓SDKs for TypeScript, Python and Go
- ✓Local Docker container
Seed to Series A, custom SaaS pipelines.
- 25,000 entities
- 500k API calls / mo
- 5 seats (+₹299 / $6 each)
- ✓Unlimited custom object schemas with bi-directional relations
- ✓Webhook engine with retries, HMAC signing and delivery logs
- ✓Headless UI kit for React, Vue and Tailwind
- ✓Connectors for Slack, Discord, Postmark, SendGrid and Stripe
- ✓99.5% uptime SLA
High-volume SaaS, fintech and marketplaces.
- 150,000 entities
- 5M API calls / mo
- 20 seats (+₹199 / $4 each)
- ✓Event streaming to Kafka, AWS SQS and Redis Pub/Sub
- ✓AI lead scoring, deal health and churn signals
- ✓Isolated dev, staging and production workspaces with schema migration
- ✓API key scoping, field-level encryption and per-entity RBAC
- ✓Audit trails and change data capture
- ✓99.9% SLA and priority engineering channel
High-concurrency platforms and regulated organisations.
- Custom entities
- 25M+ API calls / mo
- Unlimited seats
- ✓Dedicated single-tenant AWS or GCP instance with VPC peering
- ✓Self-hosted or air-gapped via Helm or Docker on Kubernetes
- ✓SAML SSO via Okta or Azure AD, SOC 2 and HIPAA tooling
- ✓Read replicas for BI and data-lake export
- ✓24/7 dedicated SRE support, 99.99% SLA
Overages and add-ons
Linear rates, charged as used. Exceeding a quota does not force you onto the next tier.
Integrate Magnet Headless CRM into Your Product Stack.
Speak with our backend architects to design custom pipeline schemas, webhooks, and multi-tenant data synchronization.